“Hi, my name is Beckett. You must be Mr. Selover.” He looked me in the eye and held out his hand for a firm handshake. “It’s a pleasure to meet you.”
As a frequent public speaker, I had been invited by a local charter school to judge a speech contest among their younger students. The school is outside of downtown Orlando, under some shady old-growth trees, with a well-worn parking lot and an unprepossessing entrance. Front door locked, with no attendant. I escaped the Florida sun through a side door and wandered the cool, dark, semi-deserted hallways, unsure of where to go… until I found a little knot of students, the boys in jackets and ties and the girls in dresses. Beckett, who looked to be about 12, saw me first, and stepped forward. “It’s a pleasure to meet you, too,” I said. The ice broken, the others introduced themselves. If you’re reading this, you’re likely an educator who has been surrounded by a crowd of preteens, so you know what that’s like. Their excitement carried me down the hall and into the contest room on a wave of enthusiasm. Speech contest: on.
I’ve been to hundreds of corporate meetings, seminars, and other events over the years. I’ve met and worked with dozens of big-name speakers and high-profile executives. And you’d be surprised at how few of them know to do what Beckett did — reach out, say hello, get things started. We’re all nervous with each other, a little bit shy, even people of great accomplishment. So a greeting, with some energy and a desire to connect behind it, means more than people realize. So does dressing up a little bit. What these students knew, and many adults don’t, is that a speech is an occasion. When you’re up in front of people, taking their time and asking for their attention, you owe it to them to step up and give your best.
The Genius in the Format
The administrator who had invited me to be a judge had found me by looking online. A few years ago, I was fortunate to be asked to speak at the local TED conference, where I talked about a worldwide public speaking series called PechaKucha Night (pronounced puh-CHAW kuh-SHAW). I organize the Orlando version of this event several times a year, not only hosting but coaching the speakers before their performances. PechaKucha is a bit like TED, but on steroids: Each speaker uses PowerPoint, but only 20 slides. The slides run automatically on the computer for 20 seconds each, and the presenter has no control. Unable to pause, go back, digress, or indulge in any of the other bad habits that make an audience squirm, they are onstage for precisely six minutes and 40 seconds, after which they cede to the next speaker.
PechaKucha (a Japanese word that roughly translates as “chatter” or “chitchat”) was invented by architects Mark Dytham and Astrid Klein about 12 years ago. From a small venue in Tokyo where they work and host events, it quickly spread around the world — PechaKucha Nights are now held in about 900 cities.
These nights are a chance to hear a variety of local speakers on any number of fascinating topics, but the real genius is in the format. With only 20 slides, and only about 50 words sayable in 20 seconds, the presenter is forced to not only be brief but also to be concise. It makes a huge difference. The compression of thought and ideas into this tight space causes the same explosion of meaning that’s found in haiku. As Dytham put it once, after all that cutting and pruning “all that’s left in people’s presentations is the poetry.” So a PechaKucha Night has one distinct advantage over any other speaking event, including TED: None of the presentations are boring. Or to put it more precisely, none of them give you that terrible feeling of trudging through a desert of bullet points with no horizon in sight.
The Elements of a Captivating Speech
Back at the speech contest, we were at a more traditional speaking event. There were 15 contestants, all speaking on the topic of the world’s dwindling supply of water and what to do about it. This was (pardon me for saying) a typical academic mistake. You’re putting a student at a terrible disadvantage with a topic like this, something requiring not just expertise that’s way beyond them but a highly developed ability to package that knowledge in a way that resonates with an audience.
I’ve actually had speakers at my events talk about the world’s supply of water, and there is no drier topic. A fair number of the students did what you’d expect — they went to Wikipedia and found a bunch of facts. This, too, is something many adults are guilty of doing. Many people view communication as a conveyor belt: Put a pile of facts on one end and send it off to the audience. But facts are not enough. You need to have a point of view that the facts are in support of, and more than that, you need to convey passion and purpose behind that point of view.
Yet several of the students gave excellent speeches despite the fairly deadly topic they’d been saddled with. During their presentations, they:
- talked about water in their own lives;
- gave details about their families and their neighborhoods;
- shared their feelings and experiences;
- used the subject as a starting place for a broader discussion;
- structured their talks with a clear beginning, middle and ending; and
- made sure that both the start and the finish were dramatic and interesting.
The beauty of a well-done speech is that it doesn’t have to be on a timer. In fact, you’re unaware of the time passing and it’s over too soon. That’s how it was for our three winners, Karmelyn, Cortez and — you guessed it — my friend Beckett, who came in a strong third. Each of them gave the audience a clear sense of themselves and their sensibilities. I share this advice with the speakers I coach: People don’t care how much you know, until they know how much you care.
After the contest, the students and I talked about how all of the above elements make a good presentation. We also discussed the other lessons PechaKucha teaches: Focus on your topic, have a clear goal (what you want the audience to know, to feel, or to do), and organize the presentation clearly around that goal. All good lessons. But when I think back on it, the most memorable lesson of the day was the one I relearned from Beckett. Step forward, hold your hand out, look somebody in the eye. Don’t make a speech — make a connection.
Eddie Selover is a marketing communications professional, a life coach, and an award-winning public speaker.