To better understand the landscape for families and mobile phones, AT&T commissioned GfK for a national study with 1,000 parents and 500 children ages 8–17.
The study found that:
Kids start receiving mobile phones in grade school
- Kids receive their first mobile phone, on average, at age 12.1.
- Of the kids who have a mobile phone, 34% have a smartphone.
Mobile issues are very real for kids
- More than half (53%) of kids report that they have ridden with someone who was texting and driving.
- More than 1 in 5 kids (22%) say they’ve been bullied via a text message from another kid.
- Almost half (46%) of kids ages 11–17 say they have a friend who has received a message or picture that their parents would not have liked because it was too sexual.
Kids are willing to accept rules
- 90% of kids think it’s OK for parents to set…
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